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Let's get the important stuff out of the way first. Great film! Cute boy! Touching story! Thanks! Now the frivolous stuff: Away | REI Spec Commercial What is a spec ad & how do you make one? Epidemic Sound 15 feb 2022 — 'Spec ad' is a term that comes from the advertising industry. It's also known as a spec commercial, and is speculative – meaning it's not a real advert. Educational articles, Filmmaking articles, Video editing articles Everything you need to know about spec ads Whether you’re a freelance content creator or seasoned agency veteran, you’ll probably have to make a spec ad at some point. But what are spec ads, and why are they so important? Alec Chillingworth Feb 15, 2022 • 5 min read Whether you’re a freelance content creator or seasoned agency veteran, you’ll probably have to make a spec ad at some point. But what are spec ads, and why are they so important? What are spec ads? ‘Spec ad’ is a term that comes from the advertising industry. It’s also known as a spec commercial, and is speculative – meaning it’s not a real advert. It’s not been commissioned, and may never see the light of day. It’s a sample of your work, aiming to show off your style and talent. As part of your portfolio or demo reel, you’d create a spec ad if you were applying to win a job, contract, or even just a meeting. Say you were trying to get some work with Nike (dream big, right?!), then you’d shoot a Nike spec ad and pitch it to them. [...] Source of the above: https://www.epidemicsound.com/blog/spec-ads/ FROM WIKIPEDIA: Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation. It was formerly governed, and continues to brand itself, as a consumers' co-operative. REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing. Unlike other outdoor sports stores, it does not sell hunting or fishing equipment. REI operates 181 retail stores in 41 states. It also receives orders via mail-order catalogs and the internet. History Lloyd (1902–2000) and Mary (Gaiser) Anderson (1909–2017) founded REI in Seattle, Washington in 1938. The Andersons had imported an Akadem Pickel ice axe from Austria, for themselves, as part of The Mountaineers Basic Climbing Course; from there, the two decided to set up a co-operative to help other outdoor enthusiasts in the club acquire good-quality climbing gear at reasonable prices.[5] On June 23, 1938, with the aid of Seattle attorney Ed Rombauer, five Mountaineers met at Rombauer's office, and each paid one dollar to join the Recreational Equipment Cooperative.[...] https://en.wikipedia.org/wiki/REI Well, the spec ad is beautiful and all, but unless someone already knows what REI is, the ad does little to advance the brand. So the ad, IMHO, is a failure... M. But very nice eye candy! |